Understanding The Concepts Of Performance Marketing
Performance marketing is a marketing strategy that revolves around achieving results in shorter time frames than traditional marketing methods. Performance marketing involves businesses paying marketing companies for the results achieved per click or conversion. A performance marketing agency uses a marketing technique that seeks to achieve results through the measurement and optimisation of customer engagement. Performance marketing typically relies on measurable objectives and KPIs to measure progress and adjust tactics accordingly. In order to acquire the most effective results from a performance marketing campaign, it is important to carefully select the channels and methods that will deliver the highest ROI. By focusing on optimising business outcomes, such as increased sales, customer acquisition or better customer retention, through the use of tools and techniques such as surveys, focus groups, and benchmarking, a performance marketing agency fulfils several marketing objecti