Revolutionizing Digital Marketing: How AI is Reshaping the Industry

Top digital marketing companies in India continuously search for innovative ways to cut the competition down these days. If not with a groundbreaking big idea, but definitely using the available tool smartly will help them reach brand goals. We have seen how ChatGPT has progressed from “A cool way to hack your school essays” to “It might take our jobs away”. Hence, if you want chatGPT to work in your brand’s favour, you must handle it in a way nobody else is doing. Hence, people search for agencies with digital marketing packages in India. So that they can leverage new-age technology within budget.

Experiment with AI across platforms

Has your email service provider recently introduced an AI-powered subject line generator? That's fantastic news! However, as marketers, we should strive to explore further possibilities. During this initial phase, it would be beneficial to experiment with various platforms, including ChatGPT from OpenAI, Google's Bard, and Microsoft's Bing. By doing so, you can understand what is achievable, what you can learn, and where you can apply the results. To accomplish this, developing a testing plan that aligns with your marketing objectives is advisable.

Additionally, familiarize yourself with the available platforms and replicate your testing plan across all of them, utilizing free and paid versions. Personally, I have utilized all three platforms mentioned, and I'm astonished by the differences in their responses. Although it may require extra effort during this preliminary stage, you will gain valuable insights into the offerings of each platform and develop a realistic vision of the future. It is crucial to learn as much as possible at this stage and adapt as you progress. Remember, this is not solely about extracting subject lines or call-to-action alternatives and directly incorporating them into your email template. As the expert on your brand, you should view the AI-generated results as a starting point for further testing and refinement.

Ask stakeholders for their valuable opinions

If digital marketing companies want to make progress leveraging AI, they also need to seek insights from vendors regarding their future perspectives. They need to discuss with their vendors the strategies for implementing this technology. Despite being a relatively young platform, ChatGPT is rapidly maturing, and we are constantly working on defining its capabilities. It would be valuable to understand the plans of your vendors in this regard. Alternatively, if your vendors have customer advisory boards, consider expressing your interest in participating. This would allow you to participate in discussions actively centred around relevant planning efforts. If your vendors do not have intentions to incorporate AI or concentrate on specific areas such as subject lines, it might be worthwhile to initiate a Request for Proposal (RFP) process and explore conversations with other vendors who are more advanced in their innovation journey.

Take a seat at the AI table

As a proficient email marketer working in India's efficient digital marketing sector, it is essential for you to engage in the discussions taking place within your company actively. In fact, you might possess more knowledge and insights compared to others at the same table. Therefore, leveraging this expertise to secure a leadership position is worth considering. Email marketing delivers the highest return on investment (ROI) among all your marketing channels. If you are generating the most revenue in marketing as one of the top digital marketing companies in India, you rightfully deserve a seat at the decision-making table. Your ability to scale content generation, reach a larger consumer base, and benefit from advanced functionality and proactive messaging directly into recipients' inboxes sets email marketing apart. 

Unlike other channels, you don't have to rely on the hope that customers will discover your emails—they are already waiting for them in their inboxes. Bringing the power and authority of email marketing into your AI conversations is crucial. The ideas you generated in Step 1 and Step 2 can seamlessly flow into this process and inform your discussions. By utilizing your knowledge, you can take control and shape the role of AI without waiting for your vendors or the industry to define it for you.

For the past 20 years, the concept of dynamically inserting relevant content into messages to enhance engagement has been discussed. AI has the potential to make this a reality. However, its effectiveness relies on active participation from marketers like us in determining how to utilize it to achieve the highest goals in restructuring digital marketing services. We cannot be passive users of technology; instead, we are influential participants on this path. You can actively contribute to this significant movement by conducting tests, leading conversations, and acquiring knowledge on how AI can help you achieve your marketing objectives and contribute to the prosperity of your company.